Marking its seventh consecutive year, Nasdaq’s Q4 2025 survey captured how the corporate community is navigating today’s IR priorities and challenges, while looking ahead to emerging practices and innovations in 2026 and beyond. Their Global IR Issuer Pulse includes results and insights from nearly 700 corporate professionals across different sectors and market caps globally.
Key Findings
- Generative AI adoption accelerated across IR teams
More than half of IR professionals have already embedded AI or AI agents and systems into their workflows, which is a significant increase from 30% in 2024. Only 2% had no plans to use AI. - Increased focus on company-specific dynamics shaped equity stories
Company-specific themes, including messaging, forecasting, and new developments, emerged as the top focus area. Conversely, 52% believed company-specific developments will be a tailwind in 2026. - Broadening shareholder reach and composition remained a central focus
Nearly 45% of IR professionals cited enhancing engagement with new and/or existing shareholders as top priorities in 2026.
Download the results here
